EMA Ad Guy's Blog

June 22, 2010

Filed under: Uncategorized — emaadguy @ 1:39 pm

mobile tagging is hitting some big-time brands.

WARC announced today that Pepsi, Coke, and Campbell’s Soup have launched mobile tagging initiatives.

Pepsi has chosen stickybits–an app based tag that allows users to participate in the dialogue. Coke has chosen a more controlled approach. They will use the tags to deliver content they’ve posted…then roll out user uploaded content further down the pipeline.

A third version in all of this is MicroSoft Tag, downloaded and used by close to a billion businesses/users since it’s launch.

This is truly a remarkable way to transform the static outside world into an engaging brand experience…deliver deals at point of sale, entertain commuters with co-branded videos, drive loyalty during a consumer’s downtime.

Did you know we’ve proposed all three solutions at EMA in the last six months? Or that we’ve successfully launched a MicroSoft Tag initiative?

What is it that your clients’ offer that could modify prospective customers behavior out in the real world?


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